Get past the social media hype

Forget the cool factor. Social media is all about collaborating with customers to build valuable relationships. Here's all you need to create
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  • Get Past The Hype: A 1to1 Webinar The 1to1 Media editorial staff draws from their extensive research and reporting on social media to discuss how organizations can successfully integrate social media tools into their existing marketing, sales, and service approaches to build a more holistic customer strategy. Click here to register and view the webinar.

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  • 1to1 Social Media Readiness Audit - Peppers & Rogers Group consultants have created the 1to1 Social Media Readiness Audit, a half-day workshop designed to provide organizations with an understanding of how their customers are using social media and the opportunities available to engage with them online. Click here to learn more.
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Think Customers: The 1to1 Blog

Who's in Charge of the Customer? - Jan 05, 2009

Today's lead story in 1to1 Weekly takes a look at the role of the Chief Customer Officer. As companies look to shore up their customer strategies to weather the economic storm, it looks as if having a... more »

Customer Experience Management Checklist - Jan 02, 2009

It's easy for executives to say that they want to use customer experience as a competitive differentiator, but putting action behind those words isn't always so easy. Customer experience management (C... more »

 

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